June 2021

All posts from June 2021


Is Cold Email Legal? The Do’s and Don’ts of Email Marketing

Let’s talk about what cold email marketing is — it is a resource to use to communicate with a list of prospects. It’s a main way of communication that feels less intrusive than the cold marketing phone call. It’s a powerful marketing service when done correctly.

If you consider email marketing as a public relations tactic, you need to understand the rules and regulations that can turn your innocent approach into a legal nightmare. The CAN – SPAM Act is a law in the United States that regulates commercial e-mail. It does not prohibit anyone from buying or selling your email address, but it does prohibit you from sending out bulk unsolicited e-mail. When done properly, cold emailing is not SPAM.

Sending cold emails can be a very lucrative part of your leads strategy as long as you abide by the rules. It is a very effective sales outreach channel and yes, cold email marketing is legal if you’re reaching out to business contacts.

Unsolicited emails can be sent through corporate subscribers as long as the email content is relevant to their business. Those need to be B2B emails need to meet certain requirements.

What are the requirements?

Be careful targeting your prospects. Your business should be logically connected with the business activity you are reaching out to. Make sure in your email, you contain information that allows for the recipient to unsubscribe or be removed or changed from your send list at any point.

B2B cold email communication is legal as long as you simply opt-out and your personal information is subject to the same privacy laws as your email address and other personal information such as telephone number.

Want to grow your business with cold email marketing campaigns? Reach out to the experts at Infinity Marketing Group. Reach them at info@infinitymgroup.com or by calling (303) 834-7344.

Keys to Cold Email Marketing Success


Carefully segmenting your email lists by creating lists of recipients that have replied, those that have opened your email more than once, and those that have clicked on a link.

It is recommended that you remove your prospects that have not opened your email after 30 days. Segmenting audiences helps you identify those that are interested in your services and allows you to further personalize your message as you move your customers further down the funnel. This leaves a better impression on your recipients and ultimately, protects your domain. 

You’re always limited to how many emails your client will allow you to send while taking into consideration that your email could potentially be blocked. The key to sending an email to a list is to make it sound more like a personalized, professional email. 

Personalize your messages. The more you can segment your lists, knowing your audience the more you can personalize your messages by business, past behaviors, or a connection you may have to that person or company.

Testing, Testing, Testingis-cold-email-legal-InfinityMarketingGroup

In order to send your emails at their best potential and have peace of mind that your emails are giving you the most out of your return. Make small changes to your email and keep track of those under and over-performing strategies. As you notice trends and responses to various email techniques such as color, verbiage, and tone you will discover better engagement results in your email campaigns.

Experiment with such things as your subject line, length of your email, personalization and your call to action. A/B testing emails helps clearly identify which unique approach works for your prospect base. Make adjustments based on your results and remember, consider small changes to ensure a clear winner in your testing strategy. 


Consider how many emails will make your campaign, what your emails may look and sound like and always consider personalizing your email. Keep your email engaging. Offer your recipients something of value. Build credibility, identify a reason for emailing, and streamline your emails through a series.

Streamline your cold email process. Rank your leads, send follow-up emails to the top generated leads. Ditch the emails that haven’t responded and follow up with those that have opened or reacted to your email by building your credibility, giving those recipients something of value and delivering a strong call to action.


Ensure your signature line is coming from a specific salesperson and an easy way to get in touch with them. Consider eye-catching subject lines, and using first name and company names where applicable. With a name and company name, you’re more likely to end in email inboxes. Do not overcomplicate your message.

How Do You Send A Cold Email?

There are several email service providers that specialize in sending cold email messages. Keep in mind that these messages will need to be scaled down into smaller batches and can potentially send hundreds of emails out per day without spamming anyone. 

Infinity Marketing Group offers full-service cold email campaigns to B2B tech companies. Email info@infinitymgroup.com or call (303) 834-7344 for more information.

Email Tipsis-cold-email-legal-tips-www.infinitymgroup.com

Tailor your messages to your ideal recipients.  Writing an email is a craft, be convincing and interesting. State your purpose with clarity. Write your message in a friendly voice and introduce yourself, be clear and direct. Offer a value-added incentive. Be careful of your verbiage, don’t come off as too sales-y and avoid using common spam words.  Treat your first email as an ice breaker. A fantastic cold email is one that creates a connection between the sender (The Company) and the recipient. Concentrate on the key items you can offer the recipient versus what you want them to do for you.

Establish yourself as a credible source of information. Remember, you’re an authority on the matter, so communicate effectively and confidently. Hit quick, key points on your reputation and successes, don’t be afraid to brag. Be confident and proactive.  Send a simple invitation to connect, create time on your calendar.

Need a Cold Email Marketing Expert? 

Cold email is legal and can be incredibly effective. Remembering to follow the rules is the key to any successful campaign, especially when the consequences can be pricey in the number of fines that can accrue if sending cold emails isn’t executed properly. To successful campaigns, remember to be specific, sincere, and ask them to take an action.

The main benefit of all this is that you can send cold emails. To take advantage of this amazing marketing avenue, be sure you follow the guidelines set out in the bylaws. If you get it right, cold emails can be an effective way to generate warm leads. We always recommend looking for professional help, at Infinity Marketing Group, we can help you develop a successful cold email marketing strategy that will quickly find prospects. For more information, email us at info@infinitymgroup.com or call today at (303) 834-7344.

J.C. GrangerIs Cold Email Legal? The Do’s and Don’ts of Email Marketing

How to Use LinkedIn for B2B Lead Generation

Every entrepreneur knows how important it is to get leads through LinkedIn. What if we told you there was a way you can tap into networks of over 500 Million people to find your next customer? The power of LinkedIn for B2B lead generation is undeniable, but it’s often overlooked. 

Our experts break down LinkedIn’s capabilities and how you can leverage them to create a LinkedIn lead pipeline for your B2B business. 

Why is LinkedIn so effective for B2B lead generation?LinkedIn-for-B2B-Lead-Generation-www.infinitymgroup.com

A major focus of all B2B companies is lead generation. Reaching out and cultivating new business relationships isn’t easy. Even some of the most experienced sales experts struggle with this. Luckily, LinkedIn is a tool that’s helping B2B companies everywhere nourish and earn ROI from leads they’ve found on the platform. 

B2B lead generation is highly targeted. Because of this, LinkedIn has created a tool called Sales Navigator which allows B2B businesses to hyper-target prospects they’re interested in working with. 

What is LinkedIn Sales Navigator?

LinkedIn was built to help industry professionals create working relationships. The platform went one step further, building LinkedIn Sales Navigator to help businesses make sales.  

Sales Navigator goes beyond the benefits of LinkedIn premium, allowing you to make more than just connections. More specifically, users are given expanded search filters, can access extended networks, and have algorithms that are personalized so they’re able to reach people who are more likely to become warm leads. 

A few benefits of LinkedIn Sales Navigator include: 

  • It can be used by one person or a team of salespeople 
  • Offered with a tiered pricing structure to fit your needs 
  • Allows you to maximize sales on LinkedIn!  

Infinity Marketing Group’s LinkedIn Lead Generation service delivers warm leads straight to your sales team? To learn more, reach out to us at info@infinitymgroup.com or call us at (303) 834-7344.

I Filtered Prospects Using Sales Navigator. Now What? 

We highly recommend using a CRM to help you and your sales team stay organized. Once you have a list of prospects, we recommend pursuing two avenues of authentic outreach. 

Creating a LinkedIn drip series is a great way to introduce yourself to prospects, show off your knowledge, and show off the range of services you can offer. This drip series should focus on building rapport. 

Consider created an email drip series as well. Since you have the email address of your prospects, reach them where they are most – via email. Similar to outreach on LinkedIn, remember that to make a sale, creating a relationship first is key! 

3 LinkedIn B2B Lead Generation Tips

When it comes to LinkedIn lead generation, no one gets it right the first time. Here are a few tips to help you get ahead of the game. 

1.) Optimize Your Profile


When you start LinkedIn lead generation efforts, don’t forget to update and optimize your own LinkedIn profile. After you send messages and emails to your first prospects, you better believe they’re going to check out your LinkedIn profile.  

After you’ve completed your own page, work with your team to update your LinkedIn Business page. The goal is to make the best first impression, so doing this ahead of time will help you make those B2B sales. 

2.) Be Authentic in Your Messaging

First and foremost, sell to others the way you like being sold to. Rather than leading with your sales pitch, offer your prospects a freebie. Maybe it’s a whitepaper or a link to your company’s latest podcast episode. Whatever it is, it’s critical that it provides value and that you ask for NOTHING in return. As the relationship develops, the services you offer can become a part of the conversation. 

3.) Test, Test, Test 

In your LinkedIn and email drip series’, be sure to split test your messaging. If your first message or email continues to get ignored, it’s time to try a new subject line or change up your introduction.  

When you get discouraged, remember that your competitors are actively selling on LinkedIn. Keep testing your messaging so that you get those leads versus your competition!  

Want Warm Leads Delivered to Your Sales Team? Linkedin-B2B-lead-generation-for-warm-leads

The LinkedIn platform has been built with lead generation in mind. By providing companies with tools like LinkedIn Sales Navigator, LinkedIn has solidified its place in the lead generation sphere for B2B companies. If you aren’t using LinkedIn to get leads, you should start now! 

Infinity Marketing Group provides a done-for-you B2B LinkedIn Lead Generation Service. If your sales team is ready for warm leads, our experts are here to provide them! For more information, email info@infinitymgroup.com or call 303-834-7344.

J.C. GrangerHow to Use LinkedIn for B2B Lead Generation

Create an Email Marketing Calendar to Maximize Conversions

All successful email marketing strategies have three things in common; they are consistent, know their audience, and communicate with them at the right time. To optimize your campaigns and generate the most ROI through email, finding the perfect combination of those three components is critical.

Finding this ideal balance can be difficult, especially when you have other marketing campaigns up and running. To keep your audience engaged, use an email marketing calendar to plan, organize, and schedule your email campaigns. To keep your strategy on track and ROI-focused, our experts have created a quick guide to creating an email marketing calendar. Integrating these elements into your calendar will skyrocket your campaigns!

What is an Email Marketing Calendar?

Before we dive into how you can create a successful email marketing calendar for your business, let’s address the big question: What is an email marketing calendar, and why should my company have one?

First and foremost, it’s worth the investment. Data shows that for every $1 your invest in email marketing, you can expect an average ROI of $42. That’s a statistic no B2B company should ignore.Email-Marketing-Calendar-for-B2B-Companies-www.infinitymgroup.com

Need another reason to invest more time and energy into creating an email marketing calendar?

You probably have a social media calendar, which you use to announce new features or product updates. Like social media marketing, email marketing requires planning. Rather than feeling rushed to create email content, why not plan ahead so that all of your marketing campaigns align?

Specifically, planning your email marketing campaigns will help you to:

  • Plan and execute a comprehensive marketing strategy that works smarter, not harder, across your marketing channels.
  • Make email marketing more transparent to your team, so planning and any prep can be done seamlessly to get the most from your email sends.
  • Set clear expectations, objectives, and goals for email marketing.
  • Track your open rates and other metrics, allowing you to refine and improve your email campaigns over time.

By creating an outlined long-term strategy, you’re enabling your teams to test, refine, and truly harness the potential of email marketing.

Need help creating an email marketing strategy? Infinity Marketing Group specializes in running B2B email campaigns. Using time-tested methods, our team of email experts creates campaigns that grow your email list and increase conversions. Interested in learning more? Check out their Email Marketing Service now.

Elements of Your Email Marketing Calendar To Consider

Consider all of the following aspects of each campaign to ensure the quality and efficiency of your email marketing calendar. The more details you include, the easier it will be for your team to execute a successful email marketing strategy.

1.) Who On Your Team is Responsible for Each Email?

Assigning responsibility is key when it comes to building out your email marketing calendar. Be sure to consider your team member’s areas of expertise, their other duties, and how they can best contribute to the content you want to share with your email list.

Having each email assigned to the proper person also creates accountability, which, at its root, drives successful and consistent email campaigns.

2.) Know Your Audience

When it comes to email marketing, many companies don’t fully consider who their email subscribers are. The fact is, your audience on Facebook MAY NOT be the same audience who has subscribed to your email list.

Consider creating a customer persona based on the email marketing campaigns you’ve run in the past. What was and was not successful with your subscribers? What email subject lines did they respond most to? Which Calls-to-Action received the most clicks?

Based on past behavior, you can plan which types of campaigns you should include in your email marketing calendar.

Tip: If you don’t have much email data, A/B test messaging for a few weeks. Learn what works and what doesn’t. Then, modify your email calendar from there. 

3.) Establish an Email Sending Frequency


When creating your email marketing calendar, be sure to consider the frequency of your email campaigns.

Questions to consider:

  • How many emails are too many?
  • How do you plan to engage your audience in different ways?
  • Which days and times best fit your audience and their schedules?

Emails typically perform best when sent between Tuesday – Thursday. Now, based on your audience and product, determine what email frequency will maximize conversions.

Want to put your email marketing campaigns in the hands of experts? Infinity Marketing Group creates effective purpose-driven email marketing campaigns for B2B tech and software companies. Learn more here.

5.) Identify The Creative Assets You Need for Each Campaign

Often, email campaigns require creatives to enhance their look-and-feel and support the Call-to-Action. This usually comes in the form of an edited graphic, or a branded video that’s embedded into the email.

Rather than having to compile these creatives at the last minute, use your email calendar to plan ahead. This way, your creative team knows what assets you need ahead of time.

We’ve all felt rushed in the past when it comes to email marketing – using your calendar to plan for creatives is a great way to streamline the email marketing process.

Tip: Don’t be afraid to repurpose graphics you’ve used on social media for email campaigns and vice-versa. 

6.) Set Deadlines

What does every strategic calendar need? Deadlines.

After creating your monthly email marketing calendar, set deadlines for the copywriting, any HTML design that’s required, and for the final delivery of email creatives that are needed.

These deadlines ensure that the email schedule you’ve created will stay on track.

7.) Record Your Campaign Results Within the Calendarmetrics-create-an-email-marketing-calendar-www.infinitymgroup.com

It’s critical to record the metrics for all of your email campaigns.

Be sure to record the:

  • Open Rate
  • Any A/B Testing You’ve Conducted & The Result
  • The Click-Through-Rate
  • ROI You Can Attribute to The Campaign

Put these metrics within the calendar as well. This will help you and your team determine which emails campaigns were the most successful, informing the next monthly calendar you create.

Ready to Maximize Conversions with Your Email Marketing Calendar?

By creating an email marketing calendar, your B2B business is setting itself up for measurable success. Not only will you see higher performance from your team, but increased engagement across the board from your email list.

Infinity Marketing Group manages email marketing campaigns for B2B tech companies. If you want to get the most out of your campaigns, Infinity’s team has the experience and knowledge to leverage your email list and help you increase ROI. Contact us at info@infinitymgroup.com or call today at (303) 834-7344

J.C. GrangerCreate an Email Marketing Calendar to Maximize Conversions

How to Create an Effective Email Drip Campaign

The main point of email marketing is to engage with customers and encourage them to take action, whether that’s buying a product from you or signing up for your company’s monthly newsletter. However, many customers feel overwhelmed by the number of emails they receive every day. Companies need to execute a successful email marketing strategy in order to constantly stay in their customers’ thoughts.  

To grow your business, you must strike a balance between finding new customers and maintaining a positive relationship with the ones you already have. An email drip campaign is one of the most effective marketing tools to accomplish this. These campaigns are sent out automatically with targeted messaging that is designed to consistently engage your customers so they keep interacting with your business. 

Definition of an Email Drip Campaign

Email drip campaigns are automated emails that are sent because of an established timeline or a specific trigger–a customer’s action or inaction. For example, these emails are triggered when someone signs up for a newsletter or are sent when someone puts items in their online cart but doesn’t follow through. Overall, the initial trigger action dictates which drip series is initiated.


Drip campaigns focus on delivering customers the exact information they need at a specific time. Each message pushes them further down your sales funnel. You’re growing and nurturing your leads–the same way that a garden is grown and nurtured through a drip water system, hence the “drip” name. This is a good opportunity to do some A/B testing on subject lines and other minor details to determine what performs best to your potential customers.

The term “email drip campaign” is also known as:

  • Drip campaigns 
  • Drip marketing 
  • Email drip series 
  • Automated email marketing campaigns 
  • Email drips

In the end, these are all the same thing. They essentially are pre-written, automatic marketing emails that keep customers engaged with your product or services. They move your customers toward a final point in the sales funnel such as a purchase. 

Drip Campaigns and Lead Nurturing 

Email drip campaigns are especially helpful when it comes to nurturing leads. These campaigns can help you convert warm leads into loyal, long-term customers as you cultivate relationships every step of the way throughout the customer journey. 

According to Marketo, lead nurturing is reacting to buyer behavior in real-time as you listen to their needs, adapt to those needs, and deliver personalized messaging that addresses the needs. If you stay in constant contact with your customers and provide them valuable content over time, you begin to build trust and become their “go-to.”

Typically, people are interested but are not ready to make a purchase right away; as many as 50% of potential customers feel this way. Drip campaigns are all about nurturing those warm leads so that they are led completely through your sales funnel and eventually complete a purchase.  

Want to turn email subscribers into clients? Infinity Market Group specializes in email marketing for SaaS companies. To learn more, contact their team today. 

How Email Drip Campaigns Make an Impact 

What sets email drips apart from other email marketing strategies is that they use triggers and timing to send automated messages. They also present a lower risk of customers unsubscribing or disengaging. The emails that are sent are ones that customers not only signed up for in the first place, but ones that they may even be expecting, such as a confirmation email after a purchase. 

Research has shown that email drip campaigns can provide as much as 18x more revenue for companies. Leads that are nurtured over a long time make almost twice as many purchases. On top of this, drip emails provide an increase in click rate

Examples of Email Drip Campaigns 

There are different types of emails you can integrate into your drip series. Take some time to experiment to discover which ones help you convert leads. Whether you’re introducing customers to your brand or keeping them engaged, always aim to provide targeted and relevant information.

Welcome Emails 


Welcome drips are your first introduction to brand-new subscribers, typically after creating an account or completing their first purchase. The first welcome letter has the highest open rate in any drip campaign, so make sure the first email makes an impact educating your customers about your brand and letting them know what to expect from your newsletters moving forward. 

Your welcome email can: 

  • Be simple sentences such as “Welcome to our community” or “Nice to meet you.” 
  • Promote content such as evergreen content or recent posts from your blog. 
  • Explain how people will benefit from your product. 
  • Give a more in-depth explanation about what you have to offer. 

A study by Experian showed that autoresponders such as welcome emails have an average open rate of 58.7%. If that welcome email is sent as soon as the customer signs up, that open rate increases to 88.3%.

Onboarding Emails 

Onboarding drip emails are typically used when customers sign up for a free trial. This type of email nurtures leads over time with what’s known as “targeted sells” to turn them into paying customers; they took that first big step and signed up, now it’s time to showcase how your services or product will continue to solve their problems. 

Use onboarding emails to highlight how you are different from your competitors or how paying for a premium subscription will unlock key features. Put one CTA in the email to drive readers toward completing a single action, which is to become a paying customer. At some point, you do need your users to make a purchase or sign up for the next level of services. 

Confirmation Emails 

Even after a sale is closed, an email drip campaign is still useful. Many companies set up an automatic “thank you” response that is sent out immediately after a customer completes a purchase. Not only does this reassure the customer that their payment did go through, but it aids in keeping them engaged with your brand. 

Use your confirmation drips to ask customers to provide a review for your services or product. It’s also a good time to get more information about the customer’s satisfaction or promote further features that you offer. If you want to try upselling, confirmation emails are an excellent place to do so. 

Abandoned Cart Emails 

Drip campaigns are highly effective when someone puts items in their online shopping cart but doesn’t follow through with the purchase. A simple “Still thinking things over?” autoresponder can prompt people to return and complete their purchase. Compelling abandoned cart emails remind people what they left behind and confirm that they’re still able to get the items. Some retailers even go so far as to offer a discount code. 

Abandoning online carts is more common than it may seem. An average rate of 74% of online shopping carts are abandoned. Your drip emails can compel people to return and make a purchase; abandoned cart emails have an average of a 46.1% open rate, and 72% of people who return do so within 24 hours. 

Re-Engagement Emails

You may see that some people have signed up for your emails, but they’re deleting them without even opening them, or they open them but don’t click on anything. These people were once interested, and for one reason or another, that interest has dropped off. This is when you use re-engagement emails to reignite interest in your brand and pull inactive prospects back in.

There are several strategies you can use to re-engage with customers: B2B-email-drip-campaigns-www.infinitymgroup.com

  • Recommendations. Many online retailers use recommendation drips to constantly engage with their audience. Whether it’s Netflix, Spotify, or Amazon, customers continually see “you might also like” or “similar products” suggestions that get them back on the website or app.  
  • Renewals that automatically alert people when their subscription is about to expire. Drip campaigns can be especially beneficial during the renewal process. 
  • Activity-based triggers. Some engagement emails can be sent based on either a lack of activity or increased on-site activity. For example, fitness apps send an automatic “We miss you!” email if someone hasn’t used the app in a while. Twitter sends an email if you are mentioned in a tweet to encourage you to log into the platform and respond. 

The point is to establish a basis of continuous engagement so you’re always in contact with your readers and at the forefront of their thoughts. 

The experts at Infinity Marketing Group create customized email drip campaigns which target your ideal client? Ready to increase conversions through email? Contact them today at info@infinitymgroup.com or by phone at (303) 834-7344. 

Advantages to Using an Email Drip Campaign 

Why use an email drip series over other types of email marketing? There are a few big advantages to using an email drip campaign for your business that may help you not only nurture leads, but also boost your overall revenue. 


One of the great things about email drip campaigns is that they’re set up to be sent out automatically. You don’t need to spend hours and hours creating, then sending, emails; the automation of drip campaigns does it all for you. This saves time that your team can spend on other creative tasks. 

Although you still need to test and monitor your drip campaigns, you don’t have to pay constant attention to them. You’ll be nurturing leads, educating your readers, and rewarding your loyal customers, all within a single email campaign. 


Segmenting your emails means that you send certain emails to a select group of customers. Different people will see different messaging based on their wants and needs. Tailoring your messaging in this way (either manually or through an algorithm) allows you to deliver personalized content that increases engagement. 

An email drip series will be set up to automatically send specific messages out to specific people. You’ll be able to separate your subscriber list into different funnels and give each one an appropriate approach that feels more personalized. Ultimately, this leads to a higher rate of conversion and less unsubscribes.

More Engagement 

Another main benefit to email drip campaigns is that they aid in boosting engagement with your customers. You consistently stay in contact with customers by providing relevant material, which keeps them interested–all with less legwork on your end. Through a drip campaign, you move leads through your funnel much more quickly and can shorten the sales cycle. Drip emails, versus regular email campaigns, can result in a 119% increase in click rate. 

This also helps to weed out the people who are simply unresponsive to your content. Over time, you’ll pinpoint which customers are worth the time and energy to contact, and which aren’t. On top of this, you’ll build trust and rapport with your audience because you’re giving them the information they need rather than a general email that was clearly for your entire subscriber list. 

Infinity Marketing Group offers SaaS companies email marketing services that increase engagement and ROI. Hire a trusted industry-expert today by calling (303) 834-7344 or emailing info@infinitymgroup.com.

Strategies to Keep Users Engaged with Your Brand 

When you’re ready to implement an email drip series, there are a few best practices to keep in mind. These will help to ensure that your drip campaign successfully connects with customers. 

Understand What Content Is Relevant B2B-email-drip-series-www.infinitymgroup.com

Drip emails work when the content is relevant to recipients. Relevancy depends on where the customer is within the sales funnel. If they have just become aware of your brand, they won’t like re-engagement emails with recommendations or upsells. Instead, they need basic introductory information that builds a foundation of loyalty and trust. 

Similarly, someone who has been using your brand for a while will engage more with drip emails that offer discounts or coupons. Or, they may click through emails that link to your blog or provide a comparison between you and a competitor. 

Take the time to understand your customer’s pain points and what they need. Then, adjust your messaging so that valuable content is sent at the right time. This will help strengthen your relationship with a customer and provide more successful conversions. 

Pay Attention to Email Frequency 

A rule of thumb in email marketing is that you don’t want to overdo it and end up annoying your customers by sending them too many emails. If your customers get annoyed, they’ll unsubscribe or otherwise disengage. 

1-2 emails per week has been found to be optimal for most businesses. Aim to find that sweet spot for your own company, that perfect amount of emails per week that bring you high open and click-through rates without causing people to unsubscribe. This will take some time, but email drip campaigns make it easy for you to determine this number since you send drip emails automatically. 

Remember, successful drip series depend on giving customers the information they need at the right time. It’s a delicate balance: you want to be there for your customer, but not be too overbearing. Give them space and make sure you’re at the top of their minds without putting too much pressure on them. 

Create Quality Email Content 

Successful drip campaigns do rely on quality email writing. Even though your drip emails will be automated, you should still put a lot of effort into crafting them. Some basic email writing tips include: 

  • Using compelling email subject lines. Even though your content is relevant, a compelling subject line can make or break your campaign’s success. After all, your drip won’t work if your emails aren’t opened in the first place. 
  • Including a call to action. A call to action (CTA) is a concise and direct message that encourages the customer to complete a specific action. Within your emails, include messages such as “Download now” or “Get your free trial today.” Your customer is directly led to the action you ultimately want them to complete. 
  • Personalize emails as much as possible. Address the customer by their first name, provide suggestions based on their past purchases, and focus on where they are in the sales funnel. Drip campaigns provide tailored messages so the receiver feels as if you have a solution made specifically for them. 

Utilize Other Marketing Channels 

Drip campaigns are the most successful when you use them in tandem with other marketing strategies. Pair your drip series with social media, blog posts, and paid ads to generate the most engagement possible with your customer across multiple channels. 

For example, add buttons to your social media channels at the bottom of your drip emails and ask your readers to follow you on Instagram. Or, set up a drip email that sends certain subscribers a link to your bi-monthly blog posts. When it all works together in tandem, you’re providing multiple opportunities for customers to easily engage with your brand. 

Test Your CampaignsA:b-testing-email-drip-series-www.infinitymgroup.com

Although you do not need to constantly monitor email drip campaigns and they do free up your time to focus on other tasks, you shouldn’t neglect them. Monitor your campaigns and optimize them so you connect with customers as much as possible. Even a simple change can boost open rates or sales conversions. 

If your engagement is less than ideal, you can pinpoint what you need to change in your strategy through A/B testing. A/B testing allows you to segment emails with small differences to see which email performs the best. For example, send one email with a specific subject line and another that’s exactly the same except it has a different subject line, then see which one provides the metrics you’re seeking. 

A/B testing shows that changing something as simple as your call to action, the timing of when your emails are sent out, or the subject line can make all the difference. Not only will you get the performance you’re searching for, but you’ll also fine-tune your understanding of what your customers respond to. 

Creating an Effective Email Drip Campaign for Your Business

An email drip series can improve your business’s success and provide the conversions you need as you nurture leads and deliver messaging at the perfect timing. To set up an email drip campaign: 

    1. Determine your target audience. What is their pain point, and what’s the solution you’re providing? Understanding your customers is the first step to establishing an email drip series. 
    2. Segment your email list. In order to be effective, your drip campaign should be linked to specific behaviors, or triggers. Certain emails should only go to certain customers when they complete a certain action, such as making a purchase or abandoning their cart. Other emails should be sent to long-term customers who have made multiple purchases or signed up for premium subscriptions. By segmenting, you’re able to personalize the customers’ experience leading to a more one-on-one engagement from customers.
    3. Plan your messaging and frequency. Which emails are you going to send, and when? Make sure your message lines up with the triggers that enact those emails. You also don’t want to annoy your customers by sending too many emails. It may take some trial and error to determine your successful frequency. 
  • Evaluate your campaign’s performance and make adjustments for improvement. You can send out drip campaigns through drip software products such as apps, or create your own custom software. Monitor the results and readjust your strategy accordingly to achieve even more success in the future. 

Over time, you can establish an effective email drip campaign that connects with your customers and boosts sales. Have more questions about email drip campaigns or email marketing in general? Infinity Marketing Group can help you target your emails so you nurture more leads and increase your ROI. Contact us today at info@infinitymgroup.com or by phone at (303) 834-7344. 

J.C. GrangerHow to Create an Effective Email Drip Campaign

20 LinkedIn Profile Tips for Industry Professionals

LinkedIn is the hub for B2B interactions. Why? Your ideal clients are using LinkedIn to vet their providers. If the company page or employee pages aren’t looking professional or updated, they’ll take their business elsewhere. For users, LinkedIn has quickly become an easy way to review prospective partners.

Your LinkedIn profile represents your brand, so view it as a client’s first impression. On LinkedIn, you have a short time to make an impression on prospective clients. If your profile doesn’t stand out, your sales opportunities decrease drastically.  

Our team of LinkedIn experts has compiled 20 LinkedIn profile tips for industry professionals. Whether you are starting from scratch or only need to make a few simple tweaks, our tips will keep prospective clients interested and wowed by you and your brand. 

LinkedIn Profile Tips for Individual Profiles

If you want to be viewed as an industry leader, integrating these LinkedIn profile tips will make you stand out to prospects. 

1.) Choose a Professional Profile Photo professional-head-shot-linkedin-profile-tips.www.infinitymgroup.com

The LinkedIn profile photo acts as a person’s first impression of you. LinkedIn is a professional network, meaning that your profile image should be a professional headshot.  

Be sure to adhere to these profile photo best practices when it comes to the LinkedIn platform: 

  • Make sure the image looks like you
  • Professional attire is a must
  • Make sure the image isn’t blurred or dark 
  • Smile! 

It’s estimated that a person makes roughly 35,000 choices per day. Don’t give prospective clients any reason not to click on your LinkedIn profile.  

2.) Add an Applicable Cover Photo 

The cover photo goes right behind your profile photo, meaning that it’s the second impression that you make on someone. Similar to the profile photo, be sure to keep the cover photo professional. 

Want your cover photo to make a lasting positive impression? 

Using Canva, you can create a custom LinkedIn cover image for all company employees. Not only can it show off your branding, but also your top services and website. This makes it easy for potential leads to find your information and tells them exactly what services you provide. 

3.) Write an Eye-Catching Headline 

Your LinkedIn headline can go beyond your job title, and it should!  There are no rules, so why not create something impactful that prospects remember? 

Use the headline to tell potential clients what problems you can solve for them. Consider adding in a personal detail – after all, you are human!   

Here are a few examples of dynamic headlines: 

Software engineer specializing in making payment processes easier for international businesses | Dog Dad & New Yorker 

I help tech startups prepare for VC funding rounds using AI | #LongDistanceRunner

Find more examples of excellent LinkedIn headlines here

Want experts to manage your LinkedIn profile and your lead generation efforts on the platform? Infinity Marketing Group’s LinkedIn lead generation is a done-for-you service providing businesses like yours with warm leads. 

4.) Get a Custom URL for Your LinkedIn Profile

When you sign up for LinkedIn, your profile URL is a string of numbers. You are not a string of numbers… 

Get a custom URL for your LinkedIn profile. It makes sharing your profile on the go much easier. It also helps you stand out, especially if you have a common last name. Most people use some variation of their first, middle, and last names. If you’re a founder or CEO, you can also add that into your URL.

For example, if your name is Jonathan Taylor Ryan, your URL could look like: 

  • /j.taylor.ryan 
  • /jonathan.t.ryan 
  • /j.t.ryan  

5.) Fill In Your About Section

The About section is a great place to introduce yourself and your brand. 

If someone clicks on your profile, it’s because they’re either interested in learning more about your company, or they want to learn more about you. View this part of the LinkedIn profile as a vital piece of personal and branded storytelling. There are three key elements that you should integrate into your About section so that your profile can attract prospective clients. 

First, genuinely introduce yourself. Be sure to mention what inspired you to start your business. 

Then, hook potential clients: talk about their pain-points and struggles.

Lastly, tell prospects how your company can solve their problems. Include any key metrics and client testimonials. Always end with a strong call to action, followed by your contact information. This way, people know how to reach you! 

6.) On Your Resume, Show Off Data-Driven Metricsresume-linkedin-profile-tips-www.infinitymgroup.com

On the typical resume, you put a job description under each role. Ten years ago, professionals could get away with that, but now, most industry professionals have impressive resumes, and across dozens of profiles, work experience all reads the same – monotonous

To make yours stand out, show off the literal impact you’ve made in your position.  

For example: 

Don’t say: Managed a team of 25 managers from 2010-2013. 

Do say: Managed a team of 25 managers across three states, and increase productivity by 40% over three years.  

Which has the most impact? 

The one that displays how YOU perfected an already existing system using data, or the one that shows how YOU disrupted an entire industry.

7.) Add Media & Links to Your Work Experience 

Once your resume has been updated to be data-driven, don’t just talk about what you do – show prospects what you do.

Under each “Experience” you input into LinkedIn, you’re able to upload documents and include links.  

Now, rather than just talking about how your business helps its clients, you can show them! Consider adding case studies, video testimonials, and links to any awards your business has won. 

With the ability to add in authority-boosting content, your Experience section becomes a selling point.

8.) Add Certifications & Licenses 

If you’re in a very niche business, showing off your academic and institutional credentials on LinkedIn can help build trust with potential clients.  

Many professionals have certifications that are industry standard. While it may seem redundant to show them off on LinkedIn, your clients will appreciate it. In engineering, for example, some certifications really matter! Rather than prospects wondering if you’re certified in X, they’ll know because you were intuitive enough to tell them. 

9.) Ask For Recommendations 


You probably have client testimonials for your brand. Why not ask for personal recommendations as well? 

Ask anyone you’ve worked closely with to leave you a recommendation on LinkedIn. You can even ask for specifics, such as: “Would you be willing to leave me a recommendation that speaks to the outstanding client experience that I’ve worked hard to establish at [Company]?” 

Recommendations on your LinkedIn profile demonstrate credibility – something that truly attracts leads when they’re looking at your profile.

The fact is, if someone recommends you, you’re probably a pleasure to work with! Prospects feel that when they see your profile full of recommendations from your peers.

10.) Write Engaging Content 

The LinkedIn profile can show off your personality and brand. You can use LinkedIn posts to write engaging, viral content that speaks directly to your target audience. 

Long-form LinkedIn posts are authority-building and position you and as a credible expert in your field. 

When you post content, remember to also ask your employees to engage with it – this increases the post’s overall reach so that more eyes are exposed to your great content. 

Having trouble finding a great content team? Infinity Marketing Group offers premier content writing and social media services for B2B companies.

LinkedIn Profile Tips for your Company Page

The opportunities for connection on LinkedIn are endless. Establishing, optimizing, and keeping your company page updated establishes your business as an industry leader. 

11.) Fully Fill Out Your Company Page


To optimize your Company page, you must fill out each section of the company profile.

Why? LinkedIn has shared that a full company profile reaches up to 3x more people! Being thorough and detailed on the Company page is an easy way to generate significant traffic.

Be sure your company page includes: 

  • Your official business address 
  • Your website
  • The size of your company 
  • Your industry
  • A few specifics on the services you offer

12.) Customize Your Business Page’s URL

Similar to when you create a personal profile, you’re assigned a generic URL for your business’ Company page as well. This simple customization makes it easier for prospects to find your business.

If available, try to make your LinkedIn Business page URL closely match the URL of your website.  

13.) Show Off Case Studies and Client Testimonials Using Showcase Pages

Through the Company page, LinkedIn allows you to create showcase pages. Use these pages to highlight your company’s recent achievements, case studies, and client testimonials.  

You can create up to ten showcase pages, so be selective and purposeful when creating them. It’s important to also keep them updated with new content. For example, create a “Client Testimonials” showcase page. As you collect testimonials from satisfied clients, upload them to this showcase page. 

14.) Ask Your Employees to Engage with Your Company Page

Strong employee engagement on LinkedIn shows prospects one important thing: that your employees are invested. Chances are, invested and dedicated employees provide excellent service, enticing prospects who are looking for a great experience. 

In the Career section of the LinkedIn page, write about your company’s culture. You can also invite your employees to write a piece of content about their work experience, cultivating client relationships, or a “day-in-the-life” at your company. 

Want a Pro to Help You With Your Personal LinkedIn Profile? As a part of their LinkedIn lead generation service, Infinity Marketing Group works with you to optimize your personal LinkedIn profile to maximize opportunities and attract prospects. Learn more about their done-for-you LinkedIn system.

General Tips for Your LinkedIn Profile 

Here are some other, more general but equally important, LinkedIn profile tips. 

15.) Use LinkedIn to Tell Your Story 

In marketing, storytelling is an invaluable tool you can use to motivate and inspire potential clients to take action. 

Think of LinkedIn as the binding that can share your brand’s story with the world. Rather than listing what you do for prospective clients, show them with your words. 

In your headline, summary, and in LinkedIn posts, discuss: 

  • Why you started your business, and what your moment of realization was. 
  • How you help businesses: share tidbits and personal stories

Through storytelling, you speak to more than what’s on your professional resume, and LinkedIn is the perfect platform for this type of narrative marketing.

16.) Know and Speak Directly to Your AudienceLinkedIn-Company-page-profile-tips-www.infinitymgroup.com

As we mentioned before, in the summary section, LinkedIn gives you an opportunity to talk to your audience directly.  

Keep prospects intrigued by creating great content that speaks directly to them. 

Topics can range from: 

  • Common pain-points experienced by your target audience 
  • Aspects of being a business owner: common struggles, plateaus, and decisions
  • New innovations that are helpful to your industry

17.) Avoid LinkedIn’s Identified Buzzwords 

Every few years, LinkedIn publishes a list of the most overused buzzwords. 

In 2017, these were the top buzzwords used in 2017: 

  • Specialize
  • Experienced
  • Skilled
  • Leadership
  • Passionate
  • Expert
  • Motivated
  • Creative
  • Strategic
  • Focused 

Chances are, you’re probably guilty of using a few of these on your personal profile or on your LinkedIn company page. To stand out from the crowd, we recommend getting creative with your buzzwords. 

Rather than listing your qualities, quantify them. 

For example, rather than saying, Expert programmer at XYZ. Say, Expert programmer at XYZ who has created $20 million in new business opportunities for my clients. 

Putting data alongside your buzzwords, if you have to use them, shows potential clients the impact you have rather than taking your word for it.  

LinkedIn Profile Tips: Using Your Profile to Make Sales

LinkedIn is an intuitive sales tool. Here are a few tips to consider integrating into your sales process if you want to leverage the power of LinkedIn.

18.) Subscribe to LinkedIn Sales NavigatorLinkedIn-for-sales-www.infinitymgroup.com

In its most basic form, LinkedIn is a platform that allows you to connect with your ideal prospects. What if you had enhanced search capabilities and could target prospects by location or job title? 

LinkedIn Sales Navigator allows you to get THIS specific. With algorithms built to help you discover the right people, this tool simplifies the sales process on LinkedIn. 

19.) Integrate Sales Navigator with Your Company’s CRM 

With Sales Navigator, your sales team will be identifying hundreds of potential leads. To keep track of where they are in the sales funnel, integrate Sales Navigator with your CRM. The tool integrates with platforms like: 

  • HubSpot 
  • Outreach 
  • Salesforce 
  • Oracle Sales Cloud 
  • Microsoft Dynamics 
  • & many more! 

20.) Begin Your LinkedIn Lead Generation Campaign 

Want to increase your connections and create sales opportunities for your business on LinkedIn? 

With a well-thought-out messaging campaign, use Sales Navigator, and InMail specifically, to begin reaching out to your prospects. Consider speaking to their pain points, providing free tips and tricks, and eventually, asking for a meeting.  

Ready to Grow Your Business On LinkedIn?  LinkedIn-profile-tips-for-B2B-business-www.infinitymgroup.com

Using these expert LinkedIn profile tips, grow your brand and business’ credibility on LinkedIn.  

From your personal profile to your Company page, LinkedIn is an extensive platform that all B2B businesses should be using to maximize their footprint and increase sales opportunities. 

Want to learn more about LinkedIn lead generation campaigns? Infinity Marketing Group‘s done-for-you service has provided hundreds of leads to their clients. Contact us today at info@infinitymgroup.com or (303) 834-7344 to discuss how we can increase warm leads for your sales team! 

J.C. Granger20 LinkedIn Profile Tips for Industry Professionals