Infinity Marketing Group

10 Email Copywriting Hacks for Your B2B Business

J.C. Granger — Tue, 06 Jul 2021 19:05:46 +0000

Email marketing is a highly effective marketing tool for B2B businesses. Despite social media and other channels gaining traction, email is still a quick and effective marketing method for B2B. Email marketing can be highly successful, as long as you develop a strategy that’s tailored to your audience. The key to successful email marketing campaigns

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B2B Marketing Trends to Leverage in 2021

J.C. Granger — Tue, 06 Jul 2021 10:00:36 +0000

Due to the Covid-19 pandemic, 2020 was a tumultuous year for many businesses. B2B companies that thrived during this challenging time often were able to do so by implementing unique digital and technology-driven marketing strategies. These strategies allowed businesses to stay connected with a broad audience, and are continuing to take the lead in 2021.

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Is Cold Email Legal? The Do’s and Don’ts of Email Marketing

J.C. Granger — Tue, 29 Jun 2021 15:00:54 +0000

Let’s talk about what cold email marketing is — it is a resource to use to communicate with a list of prospects. It’s a main way of communication that feels less intrusive than the cold marketing phone call. It’s a powerful marketing service when done correctly. If you consider email marketing as a public relations

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How to Use LinkedIn for B2B Lead Generation

J.C. Granger — Tue, 22 Jun 2021 15:00:39 +0000

Every entrepreneur knows how important it is to get leads through LinkedIn. What if we told you there was a way you can tap into networks of over 500 Million people to find your next customer? The power of LinkedIn for B2B lead generation is undeniable, but it’s often overlooked. Our experts break down LinkedIn’s

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Create an Email Marketing Calendar to Maximize Conversions

J.C. Granger — Tue, 15 Jun 2021 15:00:05 +0000

All successful email marketing strategies have three things in common; they are consistent, know their audience, and communicate with them at the right time. To optimize your campaigns and generate the most ROI through email, finding the perfect combination of those three components is critical. Finding this ideal balance can be difficult, especially when you

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How to Create an Effective Email Drip Campaign

J.C. Granger — Tue, 08 Jun 2021 15:00:53 +0000

The main point of email marketing is to engage with customers and encourage them to take action, whether that’s buying a product from you or signing up for your company’s monthly newsletter. However, many customers feel overwhelmed by the number of emails they receive every day. Companies need to execute a successful email marketing strategy

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20 LinkedIn Profile Tips for Industry Professionals

J.C. Granger — Tue, 01 Jun 2021 15:00:57 +0000

LinkedIn is the hub for B2B interactions. Why? Your ideal clients are using LinkedIn to vet their providers. If the company page or employee pages aren’t looking professional or updated, they’ll take their business elsewhere. For users, LinkedIn has quickly become an easy way to review prospective partners. Your LinkedIn profile represents your brand, so

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LinkedIn Sales Navigator: What It Is & Using It to Grow Your Business

J.C. Granger — Tue, 25 May 2021 15:00:09 +0000

With the rise of social platforms, it’s become easier than ever for sales professionals to use their social network to organically find leads. LinkedIn is one of the most popular global platforms for professional networking, and it can be a highly effective place to discover new connections. You can use LinkedIn to manage your leads

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Ten Tips for Creating & Optimizing Your LinkedIn Business Page

J.C. Granger — Tue, 11 May 2021 15:30:41 +0000

As the world’s biggest platform for professional networking, LinkedIn provides endless opportunities for connection. Millions of businesses are on the platform to attract talent and establish themselves as industry leaders. LinkedIn Company Pages allow these businesses to have their own profiles. Company pages can be accessed directly, appear in search engine results, and help highlight

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How to Write a High-Converting LinkedIn Headline

J.C. Granger — Tue, 27 Apr 2021 15:00:31 +0000

When you first create a LinkedIn profile, chances are you’re mainly focused on filling out your previous experience and connecting with as many people as possible. Once you’ve worked on your profile, however, don’t forget that there are many useful features to the platform to take advantage of. By maximizing every aspect of LinkedIn you

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